1.0 Introduction
We, Smart Shout, take the protection of your personal data very seriously and strictly adhere to the rules laid out by data protection laws and the General Data Protection Regulation (GDPR-EU and GDPR-UK).
This privacy notice explains how we collect and process your personal data through your use of this site and any data you may provide if you contact us regarding our products and services.
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the information in Section 15 of this notice.
2.0 Why We Collect Your Personal Information
We collect your personal data for one or more of the following purposes:
- To manage communications between you and us
- To perform a contract we have entered into with you
- To provide information you have requested or that we believe may be of interest to you
- To ensure the safe operation and performance monitoring of our website
- For marketing and advertising purposes
- For data analysis and system integration
- For selling or sharing data with relevant clients to fulfil user demands
3.0 Lawful Basis of Processing Information
We collect and use personal information about you only when the law allows us to. Most commonly, we process data when:
- You have given consent to the processing activity
- The processing is necessary for the performance of a contract
- The processing is required for compliance with a legal obligation
- The processing is necessary for the purpose of legitimate interests pursued by us or our partners
Where legitimate interest is the basis, we carry out a Legitimate Interest Assessment, covering:
- Purpose test – identify the legitimate interest
- Necessity test – determine whether processing is necessary for that purpose
- Balancing test – ensure that your interests, rights, and freedoms are not overridden
4.0 What Information We Collect and Where From
We collect personal information directly from you when you register on our website, request information, call us, or use our services. This may include:
- Name
- Address
- Telephone number
- Email address
- Homeowner’s income
4.1 Special Category Data
We do not currently collect special category data. Should this change, we will process such data only when an Article 9 exception applies.
4.2 Third-Party Collection of Personal Data
We may also collect your data through third parties such as:
PPC campaigns
SEO and affiliate networks
Taboola
Criteo
5.0 How Long We Keep Information For
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law, regulation, or professional obligations.
If you wish to know how long your information is stored, please refer to Section 17 (Additional Information).
6.0 Security of Personal Information
We take your privacy seriously and secure your personal data using technical and organisational safeguards designed to prevent unauthorised access, alteration, or disclosure.
Access is restricted to employees, contractors, or third parties who require it for legitimate business purposes, and processing is carried out under our instructions.
We maintain incident response procedures to handle potential data breaches and will notify affected parties and regulators where legally required.
All employees receive information security and data protection training. For more details, see Section 17.
7.0 Children’s Information
We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us immediately (see Section 15) so that it can be deleted without delay.
8.0 Your Individual Rights
Under the GDPR, you have the following rights:
- Right to Object
- Right of Access
- Right to Be Informed
- Right to Rectification
- Right to Erasure
- Right to Restrict Processing
- Right to Data Portability
You may exercise these rights as follows:
- Right to Object: applies to processing based on legitimate interests, direct marketing, research, or automated decision-making.
- Right of Access: request a copy of your personal data at no charge (we may verify your identity before releasing it).
- Right to Rectification: request corrections to inaccurate or incomplete data.
- Right to Erasure: request deletion if there is no legal or legitimate reason to retain your data.
- Right to Restrict Processing: ask us to pause processing in certain circumstances (e.g. while verifying accuracy or resolving objections).
- Right to Data Portability: request your data in a machine-readable format for transfer to another controller.
For more details, see Section 17.
9.0 Consent
Where processing relies on your consent, you may withdraw it at any time. Withdrawal will not affect the lawfulness of processing carried out before your withdrawal.
10.0 Failure to Provide Personal Information
If we require personal data to comply with legal obligations or perform a contract and you fail to provide it, we may be unable to carry out your request or continue the contract. You will be notified if this applies.
11.0 Cookies
Our website uses cookies. For full details, please refer to our Cookie Policy.
12.0 Automated Decision Making
Your personal data is not used for automated decision-making or profiling.
13.0 Transfers to Third Parties
Smart Shout may share personal data (as listed in Section 4) with trusted third parties who assist us in delivering our services.
All such parties are contractually bound to protect your data. These may include:
- IT support and cloud service providers
- Marketing and advertising service providers
- Payment processors
- Recruitment or analytics partners
Use of Artificial Intelligence (AI)
Smart Shout may use AI technologies (including chatbots or voice bots) to improve lead generation, communication, and efficiency.
Examples include:
- AI-Powered Chatbots (e.g. on web, WhatsApp, or SMS) to respond to inquiries and provide support.
- AI-Driven Analysis to better understand customer behaviour and preferences.
- AI Voice Bots for qualifying leads or following up on inquiries.
Human oversight is always maintained, and you may opt out of AI interactions at any time or request human intervention.
You can withdraw consent or contact us regarding AI-driven communications at contact@smartshout.net.
14.0 Transfers Outside of the EEA
We may transfer personal data outside the European Economic Area (EEA). Where we do so, we ensure that appropriate safeguards (e.g. Standard Contractual Clauses, Binding Corporate Rules, or GDPR Article 49 exceptions) are in place to protect your data.
For more details, please see Section 17.
15.0 Right to Complaint
We take all privacy concerns seriously.
If you have any complaints about our handling of personal data, please contact us first at:
📧 contact@smartshout.net
16.0 Additional Information
Your trust is important to us. If you have any questions about how we process your data or wish to know more, please contact our Compliance Team at:
📧 contact@smartshout.net
17.0 Policy Review and Amendments
This policy is reviewed regularly and was last updated on 08/11/2024.
We reserve the right to update it at any time. Significant updates will be communicated to you directly or published on our website.